The Diplomat Group’s content marketing agency Tale grows

The Diplomat Group’s content marketing agency Tale Content Creators grows and recruits David Landes, who previously had the role as Head of Commercial Content at The Local. Last year, Tale started with a business specialised in content marketing and content management. The offer includes advice and content strategy, channel independent content production and digital distribution. The recruitment of David Landes further strenghtens Tale’s offer.

– David is one of the industry’s most experienced when it comes to creating relevant content in digital channels and especially native advertising. In addition, David has a strategic and creative ability of finding powerful stories that represent the messages our customers would like to convey, says Johan Bratt, CEO of Tale.

For the past ten years, David Landes built the English-language news site The Local, in recent years as Head of Commercial Content of the site’s brand studio where David Landes developed content-driven campaigns for, among others, Stora Enso, Volvo Cars and Business Sweden. David Landes will start his role as Content Director at Tale in March.

– The Local has been a great journey that has given me the valuable experience of helping customers with content that has made an impact. Now I’m going to a fast-growing start-up that is also part of an established actor, the Diplomat Group with its structure and network. It’s really the best of both worlds, said David Landes.