Diplomat group acquires Strateg

The Diplomat Group acquires the communications agency, Strateg. The deal creates a leading player within communications consulting in Sweden with a strong combination of strategic corporate and marketing communication with a digital implementation. With about 50 employees and a base in Örebro, Strateg Marknadsföring is the largest communications agency in central Sweden and one of the largest digital marketing communications agencies in the country. The business, which has a close collaboration with Örebro University, consists of four teams of creatives, project managers, UX competencies and developers. Following the transaction, the Diplomat Group has approximately 110 employees and advisors in various capacities. The business gets proforma revenue of approximately SEK 140 million and an agency income of approximately SEK 100 million.

– In recent years, the Diplomat Group has developed one of the market’s most attractive offers in corporate communication with digital implementation. With the acquisition of Strateg, we further strengthen our offer within digital strategy and development for our customers, as well as market communication, thus taking the positions as one of the leading communications advisors in the country, says Oscar Hyléen, CEO of the Diplomat Group.

– As part of the Diplomat Group, we have unique opportunities to join and form a stronger offer within communications consulting. Together, we gain a broader scope and deeper skills to meet customers’ growing need for strategic and operational consulting in corporate and market communications. I am looking forward to becoming a member of the Diplomat Group and participating in the work to further develop the already strong position, says Fredrik Vannestål, CEO of Strateg. In addition to Strateg, the Diplomat Group consists of Diplomat Communications, a leading advisor in public affairs, corporate communications and financial communications, the trademark agency YouMe Agency, Repeat Studio, which develops digital strategies and digital customer experiences as well as the newly launched content marketing agency Tale.