Diplomat Group continues to develop its offering and strengthen its position in the market. In 2024, the group’s total agency revenue grew by 12 percent to SEK 81.7 million, and operating profit increased to SEK 18.4 million.
Since its founding in 2003, Diplomat Group has become one of Sweden’s leading agencies in strategic communications. In 2024, net sales amounted to SEK 89.2 million (SEK 82.5 million), and agency revenue reached SEK 81.7 million (SEK 73.0 million). Profit after financial items increased to SEK 18.8 million (SEK 12.1 million).
“Despite a turbulent global environment with economic and political uncertainty, 2024 has been a strong year for Diplomat Group. Our integrated offer – combining strategic advice, analysis, creative content, and activation – continues to earn the trust of our clients. We are well positioned for continued growth and have started 2025 on a positive note, while recognizing that the turbulence in the world around us can quickly change the conditions for our clients,” says Sonja Rasin, Partner and CEO of Diplomat Group.
The Diplomat Group consists of the agencies Diplomat Communications and Tale Content, and the group’s refinement toward “corporate and content” continues to earn the trust and recognition of the market. The ambition for 2025 is continued growth based on strong positions for both companies and further development of cooperation within the group.
“Diplomat’s highly specialized and quality-focused approach to strategic communications has laid the foundation for continued stable growth with new hires and increased revenues. During the year, we have particularly strengthened our position as advisors in research and defense issues, energy and industrial investments, and IPOs,” says Klas Landelius, CEO of Diplomat Communications.
“We are very positive about how the rapidly changing communications landscape is driving our clients’ demand for more authentic content, particularly through digital channels. This fits well with our newsdesk-based working model, which our clients value. Our editorial approach, combined with an agile approach to digital channels, is a key reason 2024 became our sixth consecutive year of profitable revenue growth,” says Johan Bratt, CEO of Tale Content.