Sweden and the Nordics have become strategic growth markets for both emerging and established actors within the defence and security sector. NATO integration, rising defence budgets, and deepening Nordic and European cooperation are reshaping procurement, capability planning, and industrial policy.
Establishing a long-term role within the Nordic defence and security landscape requires more than local presence. A clear understanding of how political priorities, government requirements, and industrial strategies translate into procurement pipelines, and where decisions are shaped long before tenders are issued is key. This increasingly includes understanding how European-level processes, funding instruments, and regulatory frameworks influence national priorities and market conditions.
Diplomat Communications provides defence-specific public and regulatory affairs advisory, combining political analysis, procurement strategy, and business development support. We enable actors to position early, engage with the right decision-makers, and integrate credibly into the Swedish, Nordic and European defence ecosystem, aligning commercial objectives with national security priorities and industrial frameworks. As a strategic partner to SOFF, the Swedish Security and Defence Industry Association, we operate at the intersection of policy, capability development, and industry – with established insight into both national and European decision-making environments.
Through structured stakeholder mapping and engagement strategies, we establish a practical framework for market entry, partnership-building, and long-term positioning, enabling gradual integration into the defence ecosystem rather than transactional market access.
Examples of how we support our clients:
- Procurement strategy and government engagement: Procurement pipeline mapping, stakeholder and decision-maker analysis, and structured engagement strategies with ministries, armed forces, and key agencies.
- Shaping your position in the Nordics: Market entry and positioning strategy, industrial participation and supply chain mapping, and partnership landscape analysis.
- Business intelligence grounded in political insights: Policy and budget analysis, capability gap assessments, and political risk analysis for major defence programmes in Sweden, Europe and NATO.
Do you want to know more?
Linnea Hylén, Defence and Security Lead
linnea.hylen@diplomatcom.com
+46 72 – 14 13 236